We believe that PEOPLE are the key to our success.
We understand that a company and a culture are nothing without the people that believe, nurture, and support the system. We value and rely on our team, our partners, our vendors, and our community to help us grow and thrive.
We understand that we must keep SUSTAINABILITY clearly in focus to leave our mark without making a mark on the Earth.
We know that this planet is a nourishing, incredible place. And we also know that without consistent, positive action that the planet’s resources will not be able to support all of its living creatures. To ensure that we are doing our part we have specifically picked our partners because they are also doing their part. In addition to working with progressive minded partners, we also participate in the One Percent For The Planet challenge. As part of this program we commit to donating at least 1% of our profit to environmental nonprofits.
Through INNOVATION and PUSHING THE LIMITS OF OUR THINKING we will be able to face tomorrow’s problems.
We trust that by pushing ourselves and our industry to reach for new horizon that our actions will not only have an effect on a small scale, but will also help to create a new mentality. When people purchase our product, we expect they will not only save money on their electricity, but will also start thinking about the impact of their choices on how much energy they use. We want to inspire them to take small steps and turn off the lights when they leave a room or participate in a community cleanup day or to read power labels when buying new appliances. If other companies can see we are trying new and progressive alternative energy methods then maybe they will too. With everybody on board, we can make some true progress.
If we practice the principles of the TRIPLE BOTTOM LINE we will thrive.
We believe that business should live the principals of the triple bottom line. That means that when considering how to use our resources, we look equally at how every decision will impact our people – employees and customers – our planet – local and global environments – and our profits. Living the triple bottom line helps us keep our core values in clear focus every day.
